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How Jennifer Anistonโs LolaVie brand grew sales 40% with CTV ads
For its first CTV campaign, Jennifer Anistonโs DTC haircare brand LolaVie had a few non-negotiables. The campaign had to be simple. It had to demonstrate measurable impact. And it had to be full-funnel.
LolaVie used Roku Ads Manager to test and optimize creatives โ reaching millions of potential customers at all stages of their purchase journeys. Roku Ads Manager helped the brand convey LolaVieโs playful voice while helping drive omnichannel sales across both ecommerce and retail touchpoints.
The campaign included an Action Ad overlay that let viewers shop directly from their TVs by clicking OK on their Roku remote. This guided them to the website to buy LolaVie products.
Discover how Roku Ads Manager helped LolaVie drive big sales and customer growth with self-serve TV ads.
The DTC beauty category is crowded. To break through, Jennifer Anistonโs brand LolaVie, worked with Roku Ads Manager to easily set up, test, and optimize CTV ad creatives. The campaign helped drive a big lift in sales and customer growth, helping LolaVie break through in the crowded beauty category.
Hey {{first_name| Gamers}}! Here are the new titles in your favourite game genre
Hereโs your curated list of upcoming games releasing next week in your genre. Stay ahead of the curve and discover your next favorite title before it drops!
Release Date: 2026-05-04 | | | Space Soccer Showdown | | Genres: Casual, Indie, Sports | | | | Tase, teleport, and ride your way to victory in a chaotic space soccer arena where the goal moves, the rules bend, and anything can be kicked in. Chase combos solo or clash with your friends in split-screen mayhem. | | Developers: Brancoberto | | Publishers: Brancoberto | | Platforms: windows, mac, linux | | Steam Link: https://store.steampowered.com/app/4387230 | |
Release Date: 2026-05-04 | | | Billgard | | Genres: Action, Casual, Indie, Sports | | | | Smash your friends in Billgard, a chaotic physics-based party brawler for couch and online multiplayer with up to 8 players. Kick your opponents off the table across different game modes! | | Developers: Triflgard | | Publishers: Triflgard | | Platforms: windows, mac, linux | | Steam Link: https://store.steampowered.com/app/3043690 | |
Release Date: 2026-05-04 | | | ้ช็ๅฏนๅฏน็ขฐ Snowball Bumping | | Genres: Casual, Sports | | | | This is a local multiplayer 1V1 game. Invite your friends to compete, hit the ball to each other, break through the opponent's defense to score. | | Developers: | | Publishers: | | Platforms: windows, mac, linux | | Steam Link: https://store.steampowered.com/app/4618380 | |
Release Date: 2026-05-05 | | | Game of Runs | | Genres: Casual, Sports, Strategy | | | | A fast-paced basketball roguelike deckbuilder where every run can decide the game. Build your playbook, control momentum, and outcoach your opponent in high-pressure matchups. | | Developers: Pickle Jar Games | | Publishers: Pickle Jar Games | | Platforms: windows, mac, linux | | Steam Link: https://store.steampowered.com/app/4556520 | |
Release Date: 2026-05-06 | | | Narball | | Genres: Sports, Free To Play | | | | Be a Narwhal. Hit a ball. Narball is a physics-based online e-sport designed for twin-stick controllers. | | Developers: World Fabric | | Publishers: World Fabric | | Platforms: windows, mac, linux | | Steam Link: https://store.steampowered.com/app/4404880 | |
Thatโs it for this week.
Thatโs it for this weekโs releases in your favourite genre!
If you like to subscribe to another genre as well, go to the GameGenreNews Survey
โThe GameGenreNews Team
